Brand Guidelines and Resources.

Everything you need to build branded documents is right here: standards and best practices for our logos, colors, and typography, designed to ensure clarity, consistency, and impact across every touchpoint and enable a memorable brand experience.

Our Brand.

Three Core Elements.

Our core visual elements work together to create a brand that’s clear, distinctive, and consistent across every touchpoint.

Logo

Our logo is the most recognizable expression of our brand. Always use it with care and consistency.

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Color

Our color palette links to our brand heritage, bringing clarity and creating consistency across all applications.

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Typography

Our typography sets our tone of voice, reinforces our personality, and ensures legibility across digital and print.

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At-a-Glance Guide.

Everything you need to get started.

The foundation of our brand in action is our primary logos, monogram, colors, and fonts. This overview gives you everything you need to confidently apply the brand.

Logo.

5C Logo on light-colored background
Logo on light-colored background
5C Logo on dark-colored background
Logo on dark-colored background

Monogram.

Orange
White
Light Green
Dark Green
Orange
Light Green
Light Green
White
Dark Green
Light Green
White
Orange
Dark Green
Mid Green
Orange
Dark Green

Color Palette.

Primary Colors
Accent Colors

Primary Fonts.

The Google fonts Onest and Poppins are available to download from the link below.

On key details periods and bullet points can be highlighted using the 5C Orange to mirror the logo design.

Heading 

& Large Text
Onest Black

Heading Example Lorem Ipsum Dolor Sit Amet.

Subheading
Onest Black
Subheadings Example
Lorem Ipsum Dolor Sit Amet
Body Copy
Poppins Regular

Body copy example lorem ipsum
dolor sit amet.

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